National TV ratings down, but Steelers say it isn’t because of the quality of play
PITTSBURGH ëƵ Arthur Moats says he has a sure-fire way for the NFL to increase its sagging TV ratings.
ëƵThe Steelers havenëƵt been on every prime-time game, thatëƵs the problem,ëƵ the Steelers linebacker said Wednesday. ëƵNFL, listen here, if you want the ratings to go up. Put the Steelers on Sunday and Monday night every week and weëƵll boost the ratings up. ItëƵs simple.ëƵ
If only it was.
While the Steelers remain a ratings winner locally and nationally, even they havenëƵt been able to turn the tide of declining ratings in the U.S. The SteelersëƵ Week 4 win over Kansas City, a lopsided affair, drew 16.7 million viewers, the smallest for a NBC ëƵSunday Night FootballëƵ game.
The league has seen an 11-percent dip in its national ratings this season, 14 percent among the coveted age 18-49 demographic. Across the board, the NFLëƵs prime-time games have seen sharp declines. Through Week 4, Thursday night games were down 15 percent, Sunday nights down 12 and Monday nights down 16, according to the Washington Post.
This weekëƵs Carolina-Tampa Bay game on ESPNëƵs ëƵMonday Night FootballëƵ drew a 6.5 rating, the lowest for a Week 5 game since the Worldwide Leader acquired the franchise in 2006.
And that was after last yearëƵs Week 5 MNF game between the Steelers and Chargers ëƵ another game that was decided on the final play ëƵ drew an 8.5, the lowest for a Monday night since 2008.
Ask any Steeler why the decrease and thereëƵs myriad reasons and theories. Almost all of them have some validity.
ëƵI donëƵt think you can base it only on one thing,ëƵ said guard Ramon Foster, the Steelers rep to the NFL Players Association.
Some point to the last two presidential debates, both held on a Sunday and Monday night.
Some point to a backlash from the national anthem protests led by Colin Kaepernick and recent player arrests.
Some point to the number of football games, including college, on TV per week, and the blurring of the two games with the spread offenses.
Some point to the rise of fantasy leagues, the NFL NetworksëƵ Red Zone channel and the way fans, particularly younger ones, watch football.
Some point to the rules becoming convoluted (whatëƵs a catch? too many calls challenged and games taking too long).
ëƵItëƵs a violent game, I think it needs to continue to be violent because thatëƵs the name of the game,ëƵ said wide receiver Darrius Heyward-Bey.
ëƵTheyëƵre just trying to take concussions, (hits against) guys who are defenseless, out of the game. TheyëƵre ticky-tack on every little thing. Things like celebrating and things like that. ItëƵs entertainment. People want to see entertainment. ThatëƵs why we go to the movies. ThatëƵs why we go to the circus. ThatëƵs why we go to football games. We want to see entertainment.ëƵ
Despite the drop in ratings, the Steelers, to a man, said they believe that the quality of play ëƵ the product ëƵ hasnëƵt dropped at all.
ëƵPlay is great, always has been,ëƵ Heyward-Bey said. ëƵThatëƵs why the NFL is the best league in America because the quality is always good. You have great athletes and guys out there going hard each and every day.ëƵ
ëƵGuys are still hitting, still making big plays and catches,ëƵ said Foster. ëƵIëƵm enjoying myself. I feel like every time we walk into the stadium itëƵs jam-packed.ëƵ
Veteran long snapper Greg Warren says he doesnëƵt have any concrete answers to the leagueëƵs ratings woes. But he knows that the athletes who are coming into the league nowadays are far better than when he debuted in 2005. He points to 300-pound guys running 4.5 in the 40-yard dash.
But maybe, Warren says, the NFL should just leave good enough alone.
ëƵThe game is continually evolving,ëƵ Warren said. ëƵAlmost to the point where itëƵs always changing and I felt like that it was really good a few years ago. I still think itëƵs really good, but maybe if you keep changing things, at some point, maybe you have it the best it is.ëƵ