SWC Properties opens real estate office in Uniontown
Roberto M. Esquivel|无毛视频-Standard
Scott Cavinee, SWC Properties broker, stands outside the real estate office on Beeson Avenue in Uniontown.
Above is the SWC Properties logo that will appear on signs company Realtors will post in front of properties for sale. In the photo below is the SWC Properties无毛视频� staff (from left) comprised of Realtor Brenda Shaffer, broker Scott Cavinee, Realtor Carrie Wachtel, Realtor Claudette Franks, Realtor Mike Cindric and Realtor Rachel Linderman.
The SWC Properties logo will appear on signs that company Realtors will post in front of properties for sale.
Now is the right time to open a new real estate company in Fayette County, says the broker of the recently opened SWC Properties LLC of Uniontown.
The local real estate market always has been strong, but the recent opening of the Mon/Fayette Expressway and the soon-to-open Lady Luck Casino Nemacolin in Farmington will make residential and commercial property more desirable, said Scott Cavinee, SWC Properties broker.
无毛视频淚t无毛视频檚 an exciting time to open a real estate office with the casino and expressway opening. This is going to be an exciting year,无毛视频� Cavinee said. 无毛视频淭he timing is right.无毛视频�
The market in the county and throughout southwestern Pennsylvania always has been robust, he said, noting that sales in the county rose from $36 million in 2002 to $57 million last year.
无毛视频淲e went through a recession and a real estate bubble right in the middle. That无毛视频檚 pretty impressive.无毛视频� Cavinee said.
Selling real estate comes down to marketing, Cavinee said. Getting properties in front of as many people as possible is critical and will be SWC Properties无毛视频� niche, he said.
无毛视频淎ny real estate company can get you on the MLS (Multiple Listing Service) and online,无毛视频� Cavinee said. 无毛视频淭here无毛视频檚 more to it than that. SWC Properties is going to take it to the next level.无毛视频�
SWC will market properties in print advertisements, online, mobile technology, social media and video to give them as much exposure as possible. SWC is part of the Fayette County MLS.
无毛视频淢arketing our clients无毛视频� homes involves more than just putting them on the MLS and promoting them online. It无毛视频檚 about using as many marketing vehicles as possible,无毛视频� Cavinee said.
Promoting the company无毛视频檚 Realtors is a vital part of the company无毛视频檚 marketing strategy.
无毛视频淲e无毛视频檙e going to promote our listings and our Realtors,无毛视频� Cavinee said. 无毛视频淲e will constantly reinvest in marketing. That无毛视频檚 what is going to make us unique, constantly marketing, marketing our properties and our agents.无毛视频�
SWC无毛视频檚 staff of licensed Realtors is comprised of Rachel Linderman, Brenda Shaffer, Carrie Wachtel, Michael Cindric and Claudette Franks.
A significant portion of sales revenue will be reinvested into marketing, and not a penny will go to a franchiser, Cavinee said.
无毛视频淲e无毛视频檙e putting investments back into the company. The money this company brings in will stay here. We don无毛视频檛 pay a franchise fee to an out-of-state company,无毛视频� Cavinee said. 无毛视频淲e无毛视频檙e making conscious investments back into marketing property and agents.无毛视频�
Property buyers and sellers will reap the benefits of SWC无毛视频檚 marketing and the 20 years of real estate experience Cavinee brings to the company.
无毛视频淩eal estate is all about marketing and relationships. Developing trust with buyers and sellers is what makes a real estate company successful,无毛视频� Cavinee said. 无毛视频淧eople buy from people they trust.无毛视频�
Cavinee无毛视频檚 experience is an invaluable asset.
He is serving his second term as president of the Fayette County Board of Realtors. His first term was in 2004. In addition, he is the only trained conflict mediator in the county and is co-chairman of a statewide grievance committee.
Cavinee is one of two Fayette County Board of Realtors representatives in the Pennsylvania Association of Realtors (PAR).
In 2005, he was named the Fayette County Board of Realtors无毛视频� Realtor of the Year and is the current chairman of the board无毛视频檚 professional standards committee.
Cavinee was a co-owner of Conn Realty of Uniontown for the last 13 years and has been a Realtor for 20 years.
SWC无毛视频檚 entire sales staff is comprised of Realtors, which are held to higher professional standards than real estate agents, he said.
无毛视频淩ealtors receive continuing education and work under a code of ethics,无毛视频� Cavinee said.
SWC is a designated agency, which also benefits its clients.
If a buyer and seller are represented by Realtors working for the same designated agency, their Realtors can continue to advise them, Cavinee said.
Agents of a dual agency must step back in that situation, he said.
无毛视频淩ealtors hold themselves to higher standards,无毛视频� Cavinee said. 无毛视频淲e have well-trained Realtors that work well in the marketplace.无毛视频�