According to Hofmann: Voices of comfort…for a limited time only
Commercials have been an obsession of mine since I took an advertising course in college, and this attractive girl sitting next to me leaned over and whispered, 无毛视频淭his is so interesting!无毛视频�
无毛视频淚 know!,无毛视频� I whispered back, slicking over my remaining hair and smelling myself for odd odors. 无毛视频淚 thought this was the nude art appreciation course, but this is so interesting, I无毛视频檓 going to stay awake, pay attention and be obsessed with this for years even though I have no intention in switching my journalism major, but I无毛视频檓 glad we and have this in common无毛视频hy are you making that face? Why are you switching seats?无毛视频�
I无毛视频檓 also interested in movies since that same girl was in my film appreciation course until she dropped out of college and changed her identity, but that class turned me into the fan of the late director Stanley Kubrick, the man responsible for such iconic movies from my childhood like 无毛视频淔ull Metal Jacket,无毛视频� 无毛视频淭he Shining无毛视频� and 无毛视频淎 Clockwork Orange.无毛视频�
I was surprised when I heard that Kubrick was a huge fan of TV commercials, one of his favorites being an ad for Michelob beer featuring the band Genesis, and no, I didn无毛视频檛 make that up, and the other favorite being the 无毛视频淏ud-Wise-Er无毛视频� frogs, and yes, I totally made that up.
Kubrick said in an interview that once you take out the content of the commercial (the crap they无毛视频檙e peddling), some of the best film art comes from TV commercials. 无毛视频淰isual poetry,无毛视频� he called it.
Kubrick无毛视频檚 notion of TV commercials as poetry that can touch your emotions really didn无毛视频檛 hit me until I noticed more and more of them centering their message around the coronavirus.
Of course, there无毛视频檚 nothing wrong with that at all as companies need the public to know that they无毛视频檙e still open and operational for their customers during times like these, but it seems that television commercials are offering more sentimental messages of hope and strength than branches of government at times 无毛视频� and they无毛视频檙e offering home window installations at a discount price, too.
The problem is, that idea gets burrowed into my psyche, and I begin to associate positive messages concerning the coronavirus and hocking products 无毛视频� easy to do because it seems every company is having a COVID-19 element (a covelement?) in their commercials. Even the Pine-Sol lady is trying to reassure me, and it无毛视频檚 working because that无毛视频檚 the power of Pine-Sol, baby!
I also discovered that I never had such an overwhelming sense of pride by watching a facial-tissue commercial or a better sense of security for myself and my family than I did after catching a 30-second ad for a dishwasher (and don无毛视频檛 even get me started on commercials for foot-fungal medication unless you want to see a grown man weep).
The subliminal, yet explicit, marketing aspect of those commercials even slips out, at times, during conversations about the coronavirus.
无毛视频淵es, I agree that things will get better as we begin to heal, and I need to get hemorrhoid cream at the store.无毛视频�
无毛视频淲ow! We are a strong nation when we无毛视频檙e separated together alone, which reminds me to get my storm gutters replaced.无毛视频�
无毛视频淚无毛视频檓 glad we无毛视频檙e all doing our part to help flatten the curve 无毛视频� I gotta buy stuff now.无毛视频�
I guess the only illogical step from this point will be the corporate sponsorship of words of inspiration that you will find in public squares, in churches, on billboards and on bathroom walls in purple lipstick.
Or better yet, as taglines for political ads.
无毛视频淢y name无毛视频檚 Mark Hofmann, and I无毛视频檓 running for street foreman to clean up town to leave you with the confidence to start the new day fresh, and I approve this message sponsored by Clorox.无毛视频�
Or yet better, sure-fire pickup lines that would have helped me with all the ladies back in the day.
无毛视频淭he perfect crime would be us stealing each other无毛视频檚 hearts无毛视频rought to you by ADT Home Security. Why are you backing away from me and why are you reaching for that pepper spray?无毛视频�
According to Hofmann is written by staff reporter Mark Hofmann of Rostraver Township. He co-hosts the 无毛视频淟ocally Yours无毛视频� radio show on WMBS 590 AM every Friday. His book, 无毛视频淪tupid Brain,无毛视频� is available on Amazon.com.